By BrandsShouts Arguably, Maybelline is one of the most famous makeup brands in the world right now, and it is not just the quality of their products that brings in sales; it is also the brand tactic to use famous faces for their brand, which brings in tons of sales. And if you want us to give you just one single name when you ask for the Brand Ambassador of Maybelline, well, we can’t do that since there are many popular celebrities and people who represent this brand.
Global Brand Ambassadors
Maybelline all the time doesn’t use just one face globally; it is a kind of a hive-mind. Some big personalities have come on board with them to keep the projects fresh and to have more people relate to them, and the company has done it for years.
For a long time, Gigi Hadid was among the brand’s most prominent faces, known all over the world. The model has been featured in numerous campaigns, and she has shared her style and vibes with the brand. In addition to her, we have Storm Reid, who got involved with the company as a global ambassador in 2021. Over time, she has been steadily holding the Maybelline banner high on different media.
In 2024, Maybelline has expanded its list of global brand ambassadors by two famous faces, Peggy Gou, the DJ and producer known worldwide, and actress Shay Mitchell. The company chose these two stars to reflect the characteristics of courage, creativity, and individuality, the brand values deeply linked to Maybelline’s image.
Indian Brand Ambassadors
Maybelline in India has created a team of women from all walks of life to be the face of the brand, with each one of them contributing their uniqueness and strengths to the team.
Bollywood star Shah Rukh Khan’s daughter, Suhana Khan, is presently the main one of Maybelline in India. Besides her, PV Sindhu, an accomplished badminton player, is contributing to the brand’s roster by bringing strength and sports-related self-assurance.
In addition, the brand name is Ananya Birla (an entrepreneur and musician) and Eksha Subba, who is not only a model but also a police officer. Collectively, these four ladies depict the combination of beauty, power, aspiration, and genuineness. Such a combination is not only complete but also compatible with the modern world.
Other Key Collaborations
Besides, Maybelline has collaborated with several famous people from different parts of the world. One significant instance is the K-pop girl band ITZY, which got the Maybelline global ambassadors title in 2021. By their powerful influence and international fanbase, ITZY not only influenced Maybelline but also helped the brand go deeper into the younger market, particularly in the youth segment.