By BrandsShouts Mamaearth is a familiar Indian personal care brand with its toxin-free and safe products. The brand specializes in producing products that can be used by the parents and families without concern. To create a close connection with the customers, Mamaearth collaborates with famous faces who share their values of care, safety, and honesty. Such brand ambassadors contribute to the spread of a clean and gentle beauty message in India.
Who Is the Brand Ambassador of Mamaearth?
In 2026, Srileela signed up as the brand ambassador under Mamaearth’s hair care product line. She advertises such products as rosemary Anti-Hair Fall Shampoo. Concurrently, Shilpa Shetty Kundra would still remain a long-term endorser of skincare, baby care and the Ubtan line. The brand also collaborates with Palak Tiwari on the Ubtan skincare and was previously partnering with Shehnaaz Gill on Vitamin C and sheet mask lines.
Why Sreeleela Was Chosen
Mamaearth decided to use Sreeleela due to the fact that she resonates with young users and is a symbol of fresh energy. Her image is in line with the objective of the brand, which considers providing safe and natural hair care solutions. The message she targets is those people who experience hair fall and are interested in soft products. Her popularity is also useful when Mamaearth is trying to access new customers and win their trust towards its hair care products.
Major Campaigns and Impact
Sreeleela appears in adverts of the Rosemary Anti-Hair Fall Shampoo. These ads are based on healthy origins and natural ingredients. Shilpa Shetty Kundra heads baby care and skincare campaigns emphasizing on the safety and family care. Palak Tiwari also promotes the Ubtan family, which connects the tradition with the modern skincare requirements. These campaigns, in combination with each other, enhance the brand coverage and reinforce the perception of Mamaearth as the safe and natural brand.
Overall, Mamaearth takes the influence of popular personalities to deliver its message of safe and clean beauty. The brand has Sreeleela in hair care and Shilpa Shetty Kundra in skincare and baby care, so it remains close to the family. The collaborations allow Mamaearth to expand and remain loyal to its mission of toxin-free products.