By BrandsShouts There is not just one name that we can refer to as the brand ambassador of L’Oréal, and that’s just because this brand has several global brand ambassadors, like they recently announced Alia Bhatt as the face of their brand, not just in India but on the global stage. Let’s have a closer look at it all.
Who Represents L’Oréal Paris in 2025?
For a long time, L’Oréal Paris has been a brand with a huge roster of famous faces as its ambassadors. Among the people who are still connected to the company, we can mention Kendall Jenner, Cara Delevingne, Alia Bhatt, Jane Fonda, Andie MacDowell, Helen Mirren, Eva Longoria, and Viola Davis. These stars have had a collaborative relationship with L’Oréal over time and are still seen in different promotional activities and events.
In 2025, the brand opened its doors to new faces, also. Gillian Anderson was named the worldwide ambassador at the beginning of 2025. In the same year, Reneé Rapp came on board. By the middle of 2025, the brand had announced that Ariana Greenblatt was a global face. Additionally, L’Oréal in 2025 brought in Formula 1 driver Carlos Sainz to endorse their Elvive hair care range.
How L’Oréal Paris Picks and Uses Its Ambassadors
L’Oréal Paris refers to their team of ambassadors as the “Dream Team.” They select individuals from a variety of areas such as movies, fashion, music, sports, and activism. The company centers its efforts around the concepts of self-confidence and self-esteem, these being values that are deeply connected to their theme: “Because You’re Worth It.”
The ambassadors are not only the protagonists of the usual advertising campaigns, but they also make appearances at different parts of the world, stroll along the red carpets, and are present in big brand events such as the Cannes Film Festival. Generally, L’Oréal Paris refurbishes a whole hotel floor at Cannes, transforming it into a beauty center where the artists and the ambassadors collaborate to create stunning looks and viral content.
Timeline of New Ambassador Appointments (2024-2025)
Here’s a quick look at the recent updates in L’Oréal Paris’ ambassador team:
- In September 2024, Alia Bhatt was declared a world ambassador and started being featured in big campaigns and events, such as Cannes.
- In February 2025, Gillian Anderson became one of the global ambassador members.
- At the very beginning of 2025, the brand announced the arrival of Reneé Rapp as its new face.
- In March 2025, Carlos Sainz was named the new partner for the Elvive hair care range.
- In May 2025, besides new campaigns, Ariana Greenblatt was also declared a global ambassador.