By BrandsShouts The Brand Ambassador Of Livpure is Sachin Tendulkar. And if you don’t know him, chances are, you have never watched a cricket match in your entire life. And if you don’t know about the Livpure brand, well, it is actually a purifier brand that promises to fix India’s clear and pure water problem. Right now, you must have already seen Sachin Tendulkar promoting Livpure’s impressive products like Allura Premia and Platino Copper purifiers.
Current Brand Ambassador: Sachin Tendulkar
Livpure has had the honor of having Sachin Tendulkar as its brand ambassador since 2015. Yes, the god of cricket himself. In addition, Tendulkar was in attendance at Livpure’s AOP Meet 2025 in Jaipur, an event that was most likely important for the company. One of the most famous cricket champions in India’s history, Tendulkar, is frequently referred to as the “Master Blaster,” is deeply trusted by millions. His healthy, reliable, and unblemished image goes well with Livpure’s goal of providing water that is safe and pure. According to the CEO of Livpure, Rakesh Kaul, the combination of Tendulkar’s popularity and truthfulness constitutes a very strong message for everyone about the seriousness of the clean water issue.
Key Campaigns and Endorsements
During the years 2023 and 2024, Sachin Tendulkar was the face of Platino Copper Water Purifier ads on TV, which heavily emphasized water saving and purity. The campaign was very popular during the festive seasons and was mainly broadcast on channels like Sony Liv and Jio Cinema.
For the year 2024 Allura Premia campaign, Tendulkar made a TV commercial appearance explaining the easy maintenance and 30-month free warranty of the purifier. To get maximum attention, the campaign was released during the T20 World Cup.
Besides water purifiers, Tendulkar was also involved in the launch of air purifiers and other products by Livpure. He is regularly seen at brand events such as Hall of Fame 2.0, where new campaigns and initiatives are unveiled. Subsequently, in 2025, he was at the AOP Meet and also gave his support to Livpure’s partnership with the Gujarat Titans for IPL 2025, where the company is the official water purifier sponsor.