By BrandsShouts To start off, well, Karan Johar and Kiara Advani are the current brand ambassadors of Lenskart, and they have been successful at bringing more reach to this brand. But these aren’t the only people who represent Lenskart; there are many, and some who have been the face of this brand in the last few years or so. Let’s have a look.
Current Faces & What They Represent (2024-2025)
At the moment, Karan Johar is a major part of the Lenskart brand image. He is frequently featured in commercials that highlight fashion, self-assurance, and changing your appearance. Last year, Surya Kumar Yadav was in the campaign “Dhaakad Hai” as the ‘dhaakad’ representative. Although his energy and boldness symbolized the campaign, he was not formally announced as a brand ambassador.
In 2022, Kiara Advani was appointed as the brand ambassador for Aqualens, Lenskart’s popular eye care brand. Her neat and fashionable image goes perfectly with the product. After that, in 2024, the Hip Hop series artist DIVINE became the new face of the Hip Hop collection. His link with that product line brought an edgy, street-style vibe to that product line. So, each of these different celebrities represents the idea that Lenskart wants to convey for a particular product or campaign.
Timeline Of The Key Ambassadors & Campaigns
- In 2017, Katrina Kaif was coined the first brand ambassador of Lenskart. She was instrumental in the brand’s positioning as stylish and reliable.
- Then, in 2019, came Bhuvan Bam, the first male ambassador. During the same year, Lenskart unveiled its AIR collection, which consisted of glasses made with a focus on lightweight and comfort.
- In 2022, we all saw that Kiara Advani got the Aqualens brand, Lenskart’s contact lens line.
- Then in 2023, Suryakumar Yadav was part of a daring, thorough campaign. Shortly after, Karan Johar initiated personal-style-centric commercial appearances.
- The very next year, in 2024, the face of Lenskart’s Hip Hop collection was DIVINE.
- And now? In 2025? Well, no new ambassador announcements have been made as of August 2025.
Brand Messaging & Creative Themes
Each ambassador stands for a certain theme. Karan Johar’s advertisements revolve around the idea of altering your look or vibe. Suryakumar Yadav injected vibrant energy via the “Dhaakad” campaign. Kiara Advani sings the praises of her contact lenses with the qualities of transparency and grace. DIVINE’s campaign is associated with music culture and the freedom of expression.
Lenskart concentrates on four main areas: fashion, convenience, self-esteem, and courage. These themes are not only communicated through television, but also through social media, outlets, and events like Shark Tank India.