By BrandsShouts In the potato chips market worldwide, there are only a few other brands that compete with the popularity that Lay’s already have access to. And that’s not just because these chips’ taste good (spoiler alert: they do!), but it is also because of the popular faces they chose to promote their brand. But the thing is, we can’t just give you one single name when you ask about who the Brand Ambassador of Lays is. Why? Well, in different countries, and regions around the world, there are different popular faces who represent them. That’s why!
Who Is the Brand Ambassador of Lay’s?
Lay’s keeps its options open and does not solely rely on one ambassador. You can find such football greats as Lionel Messi, Thierry Henry, Luis Suárez, and lately, Alexia Putellas in their global campaigns. One of the prominent figures in women’s football is definitely her.
Lay’s has signed up popular personalities such as Bollywood star Ranbir Kapoor and ex-Indian cricket captain MS Dhoni in India. Therefore, the question of who the brand ambassador is would really vary depending on whether you mean worldwide or Indian campaigns.
Why Is There No Single Ambassador for Lay’s?
Lay’s is a worldwide brand, and it adjusts its promotions for every country. A single spokesperson is not available because of this. They select various celebrities according to the local audience and also change ambassadors depending on the campaign.
One instance is when world football events such as the UEFA Champions League occur, football stars of the world are on the Lay’s table. In India, cricket and festival time are the two biggest seasons for Lay’s ads featuring well-known local people. This is the way they maintain the relationship with their customers.
Latest Lay’s Campaigns You Should Know About
Lay’s has come up with a fresh, worldwide advertising campaign titled “No Lay’s, No Game – Lay’s Crawl” that debuted in 2025. The campaign represents four of the world’s most exciting football personalities like Messi, Henry, Suarez, and Alexia Putellas. The commercials revolve around the themes of enjoyment, vitality, and universal football.
MS Dhoni teamed up with Lay’s in 2024 for the “No Lay’s, No Game” campaign by PepsiCo India. He has been associated with Lay’s, along with Ranbir Kapoor, for some time. “Isey Kehte Hain Pyaar” is one of the prominent brand commercials of Ranbir Kapoor, in which he can be seen with his mother, Neetu Kapoor. Besides, you’ll often find them both appearing in cricket or festival special times advertising with Lay’s.