By BrandsShouts It used to be that ICICI Bank branded everything with the help of one big-name celebrity. That is not the case anymore. They now follow a campaign-specific model, which means they do not have one face for everything but pick brand ambassadors based on the theme of each campaign. They get a smart way to stay new, retain their audience’s interests, and maintain their budget. So, if you were asking why the same person is not in every ICICI Bank advertisement, then that would be the answer.
Celebrities Featured in ICICI Bank’s 2024-25 Campaigns
ICICI Bank has come up with a good number of familiar faces for the 2024-25 cycle. The following are the people that the bank has selected, their positions, and the functions they are playing in the bank’s different activities.
Tabu for Cyber Fraud Awareness
The “Beat the Cheats” campaign, which focuses on digital safety, currently features Bollywood actress Tabu as the main face. Tabu, through her short awareness snippets, discusses typical frauds such as deepfake calls, QR code scams, and phishing traps. This is a helpful and informative series targeted at customers who want to do secure online banking.
Ranbir Kapoor and Neetu Singh for Times Black Credit Card
As for the premium Times Black ICICI Bank Credit Card, the brand has released an advertisement film that features Ranbir Kapoor alongside his mother, Neetu Singh. Their family-style storytelling technique gives the viewers an idea of the amazing travel and lifestyle benefits that come along with the card. The aim of the campaign is to depict the card as something that can be helpful as well as inspiring when it comes to your daily routine.
Anil Kapoor and Samantha Ruth Prabhu for iMobile Pay
The typical iMobile Pay advertisements, which include Anil Kapoor as “Rawat Ji” and Samantha Ruth Prabhu as “Meera Ji,” are quite interesting. Their humorous interactions depict the simplicity of the iMobile Pay app for UPI transactions, which means that even an NRI can make payments easily. The target is to make the process more accessible and understandable.
The Shah Rukh Khan Era
Maybe you are well aware of the ICICI Bank and are aware that Shah Rukh Khan used to be the face of the bank. In 2006, he agreed on a mega deal to represent not only the bank locally but worldwide. But after that, the bank went solo, no more celebrity endorsements. The company has adapted to the new media-savvy branding style, which allows them to work with multiple stars simultaneously.