By BrandsShouts Yes, in a way, you can say that Amitabh Bachchan is the Brand Ambassador of Gujarat. And you might remember him from the famous ad campaigns with slogans like “Khushboo Gujarat Ki” or “Kuch Din Toh Guzaaro Gujarat Mein.” So, thus far, if you didn’t know that he was the face of Gujarat tourism as of 2025, then let’s talk about it a bit more and clear up your doubts. Here we go.
Gujarat Tourism vs. Representing the Whole State
First, it would be best to remove the misconception that Amitabh Bachchan is Gujarat’s brand ambassador. No! He is the one who is in charge of promoting the Gujarat state tourism only, and not the entire Gujarat state. Hence, he is not a part of the government, nor does he have any political office. Rather, he is assisting the state of Gujarat in the promotion of travel, heritage, and cultural tourism. Actually, the Gujarat government was very categorical in their message, he’s not the face of the government, but only the tourism campaigns. Therefore, if you think that he is the one who is in charge of the state in all aspects, he is not.
Is Amitabh Bachchan Still the Brand Ambassador?
Yes, Amitabh Bachchan remains the iconic face of Gujarat Tourism. Nostalgia for the voice, his delivery, and his presence in those advertisements is still widespread. The Gujarat state government has been working on a fresh wave of the campaign, referring to it as the “Second Phase” or “2.0” version. Bringing the same wow factor and message back is their objective. No announcement of a successor has been made, so he is still at the top of the list.
Timeline, Like How It All Started
All this originated in 2010 when Amitabh Bachchan consented to be the face of Gujarat Tourism. Soon after, the inaugural video campaigns were unveiled, and they got instant recognition. The following year, it was made known that he was not taking any money for the campaign; that act of kindness brought him a lot of public admiration.
The Gujarat government accepted the fact in 2014 that the campaign had made a great impact. The “Khushboo Gujarat Ki” project had attracted a substantial rise in visitors; thus, Gujarat had been able to create an individual name in the world of tourism, which was not only a result of the state’s cultural, heritage, and historical background but also due to its uniqueness.