Most of you may just know Calvin Klein as this undergarment brand, but it is quite literally one of the biggest fashion brands out there, and the start of this brand was back in 1968. For now, if you’re wondering about the brand ambassador of Calvin Klein, the thing is, there is no single name we can tell you. There are many who play this role for them as of 2025.
Historical Evolution of Calvin Klein Brand Ambassadors
Between the 70s and the 90s, the brand Calvin Klein was recognized for its daring advertisements that showcased young celebrities. The company garnered one of the most unforgettable events during the eighties when Brooke Shields uttered the well-known phrase, “Nothing comes between me and my Calvins.”
Calvin Klein extended its influence significantly in the early 2000s by incorporating the images of sportsmen and film stars. One year later, Travis Fimmel came on board, and in no time, footballer Freddie Ljungberg followed, giving the brand a sporty touch. The twenties brought such personalities as Kellan Lutz coming out of Twilight, and the brand got more varied after that. Justin Bieber was one of the main figures of the brand and took part in the campaigns of 2015, 2016, 2019, and 2020. Along with Shawn Mendes (2019), Trevante Rhodes (2017), and Maluma (2020) also came, testifying that Calvin Klein was keen on enlisting talents from all walks of life and industries.
Current Brand Ambassadors (as of 2025)
- Bad Bunny: In spring underwear ads for the Icon Cotton Stretch line, he was one of the main faces.
- Mingyu (Seventeen): With his solo shoot in apparel and underwear, he went on with a connection with the worldwide K-pop fanbase.
- NewJeans: Members Minji, Hanni, Danielle, Haerin, and Hyein are rolling out denim and casual wear promotions. Their ads draw upon 90s trends and K-pop-like aesthetics.
- Lily Collins: She showcases the Tech Textured Vest and Viscose Ribbed Maxi Dress as part of her multifaceted wardrobe.
- Jungkook (BTS): He was appointed as the brand’s global ambassador for jeans and underwear since 2023.
- Son Heung-min: Features underwear and a 2023 special collection with sporty elements.
- Disha Patani (India): Front of the SS’25 collection showcased at New York Fashion Week, connecting the audience in India and abroad.