By BrandsShouts Levis has established itself as one of the most recognized denim in the world. The firm was founded in the year 1853 in the United States, and it gained popularity due to their tough and fashionable jeans. Levis has collaborated with various international celebrities over years in order to reach young and modern audiences. By hiring top celebrities to be brand ambassadors, Levis has enhanced its world image. These ambassadors assist Levis to sell comfort, style and confidence in daily fashion.
Who Is the Brand Ambassador of Levis?
Aliia Bhatt and ROSÉ are the key Global Brand Ambassadors of Levis as of 2026.
In September 2025, Levis chose the Global Brand Ambassador as Bollywood actor Alia Bhatt. She replaced Deepika Padukone and started driving the brand towards the female demographic of denim.
At the beginning of 2026, Levis was declared ROSÉ by the BLACKPINK band, another Global Brand Ambassador. She appeared on the campaign called Behind Every Original, which was introduced during the Super Bowl of 2026. Other personalities featured on the campaign faces are rapper Doechii, musician Questlove, and model Stefanie Giesinger.
Why Alia Bhatt and ROSÉ Were Chosen
Levis selected Alia Bhatt because she represents modern style and confidence. She has a solid relationship with young women and endorses loose, comfy, and broad-leg denim jeans. Her fashion and filmtaking existence all over the world assist Levis to develop into a way of life.
Levis chose ROSÉ, as she is heavily influential with music and fashion globally. She brings new life and relates to foreign readers. Her style is in line with that of Levis, with its casual and multi-purpose denim.
Major Campaigns and Impact
Under the leadership of Alia Bhatt, Levis has adopted the style-first model. She markets casual and stylish denim.
ROSÉ features in the 2026 campaign of the original version of the same. This campaign shows personal narration and personal style. It enhances the standing of Levis in both fashion and the music culture on the global scene.
Conclusion
Levis brand ambassador team represents the modern vision of the brand. On the one hand, Levis sells comfort, style and confidence with Alia Bhatt and ROSÉ. The international coverage makes Levis remain competitive in the denim and fashion industry worldwide.