By BrandsShouts Lakme is one of the most reliable beauty products in India. Initiated in 1952, the brand is currently run by Hindustan Unilever. Lakme sells skincare and makeup as well as operates numerous beauty salons in the country. The company concentrates on modern beauty, natural radiance, and personal expression. Lakme adopts a smart brand strategy in order to reach out to various age groups. It uses powerful and marketable faces to be brand ambassadors to its vision.
Who Is the Brand Ambassador of Lakme?
As of late 2025, Aneet Padda serves as the key brand ambassador of Lakmé. The brand partnered with her to reach Gen Z customers. She symbolizes the beauty of nature, self-confidence as well as self-expression.
Kareena Kapoor Khan also remains a key brand ambassador with Lakme. She features in big campaigns and big product launches. Lakme targets younger audiences and mature audiences simultaneously with the help of Aneet Padda and Kareena Kapoor Khan.
Why Aneet Padda Was Chosen
To identify with its new vision, Lakme has selected Aneet Padda. Now the brand markets “skinified” formulas and natural looks of make-up. Aneet represents the Gen Z values like authenticity and confidence.
She introduces a new and contemporary picture to the brand. Lakme wishes to demonstrate that being beautiful is natural and free flowing, not burdened and fake. Aneet assists the brand in delivering this message to the young consumers in a straightforward manner.
Major Campaigns and Impact
Aneet Padda featured with Kareena Kapoor Khan in several Mega events such as the “Be-Jewel” collection. These marketing campaigns depict old and new beauty.
Influencers and celebrities are used by Lakme to advertise new releases and generate online presence. The approach assists the brand to remain pertinent and reliable within the beauty industry. Lakme Fashion Week and its e-commerce platform are also important in strengthening the presence of the brand.
Conclusion
Brand ambassadors of Lakme contribute to brand image. Aneet Padda connects with Gen Z and Kareena Kapoor Khan enjoys high brand trust. The combination of the two allows Lakme to develop and remain one of the leading beauty brands in India.