By BrandsShouts No, Superdry is not a luxury brand, but it often positions itself as a premium casualwear brand for trendy street style, quality fabrics, and bold graphics. However, you can’t expect exclusivity or modern craftsmanship standards of true luxury fashion brands like Gucci or Hermes.
The Superdry Story
Superdry is a British fashion brand founded in 2003 by Julian Dunkerton and James Holder, with inspiration taken from a mix of vintage Americana and Japanese graphic design. The brand is known among its buyers for offering casual clothing like hoodies, jackets, T-shirts, and Accessories. Superdry quickly gained traction among its buyers for distinctive logo prints and high-quality fabric. Fortunately, this brand makes luxury-like finishes and products with an accessible price point for most people and fashion enthusiasts.
Why do People think Superdry is a Luxury Brand?
Superdry is undoubtedly a great brand, and its clothing line never fails to amaze its buyers. The premium and luxury-like finish has always created perseverance among luxury brands in the industry.
- Premium Quality: Compared to many mid or premium tier brands, Superdry uses high-quality material and finishes, which gives an upscale feel like luxury ones.
- Unique Design Style: Instead of sticking to what is the trend in the industry, Superdry brings an innovative and unique design style by going beyond its comfort zone.
- Strong Global Presence: This brand operates in major cities around the world, with locations in fashionable shopping areas and malls for an upscale image.
Then, why is Superdry not a Luxury Brand?
Superdry is different from regular fashion brands, which typically operate in the premium category. The pricing of Superdry is mid-to-premium, but the quality is luxury-like. The only difference is an accessible price tag, exclusive options, high-street fashion, and more. If Superdry starts ensuring exclusivity and limits its stock, then it is undoubtedly a luxury brand with the same clothing. The only difference is perseverance.