By BrandsShouts No, Casio isn’t a luxury brand. Why? Well, compared to some other luxury brands in the same niche, Casio’s price range, the level of precision, and that luxury appeal fall somewhat short. That’s why. Still, let’s have a look at what this brand truly offers.
A Quick Look at Casio’s History
Casio is an American company that was formerly located in Tokyo, Japan, and was set up by Tadao Kashio in 1946. The invention of a ring with which people could smoke without using their hands made him very famous at the very beginning of his career. However, they decided to use that money for calculator production. With the Model 14-A, the world’s first all-electric compact calculator, Casio made its debut in 1957, which was the milestone that made the company recognized worldwide.
The very first digital watch with a calendar function was a Casiotron by Casio, which they introduced to the watch market in 1974. The company then brought out the G-Shock range of the series a decade later, a collection of robust watches that were specially made to survive extreme conditions. Over time, Casio expanded its product line from just watches to musical instruments, cameras, and even technological improvements in its watches.
Casio’s Watches and Their Place
Casio produces many different types of watches. The well-known F-91W is at the base category and is approximately $20. G-Shocks, on the other hand, can be worth as much as $500 or even Edifice watches that may go beyond $1,000. Casio combines durable materials such as resin, titanium, and sapphire glass with convenience features like water resistance, solar charging, and smartphone connectivity in their watches.
How People See Casio
Casio is known for creating and introducing watches that people can rely on to last. They have been a step ahead in giving features such as GPS and temperature sensors in their watches. The brand is utilized by a wide variety of people, including students, office workers, athletes, and even famous people. The consumers of the brand love the fact that the brand is affordable and precise, and that their quartz movements, which are sometimes more accurate than those of expensive brands, are used.