By BrandsShouts As many of you may already know, the famous actor Sonu Sood has been made the brand ambassador of Punjab. But a lot of people are wondering like why that is the case, and what’s the reason behind it. So let’s just get to that first.
Current Brand Ambassador of Punjab (India)
At this point in time, Sonu Sood remains the face of the Punjab Government’s Covid-19 vaccination awareness campaign. The event was held on 11 April 2021, and the information was conveyed by the then Chief Minister Captain Amarinder Singh. As they are canceling or any other types of orders, the media still consider him the representative of the campaign.
Why Sonu Sood Was Chosen
Sonu Sood is from Moga, Punjab, and during the lockdown in 2020, he made a name for himself all over India when he assisted the migrant laborers who were stuck to go back to their native places. After that, he was appointed the face of the state’s immunization drive.
Right after he got the appointment, he was the leader of the Mission Fateh 2.0 outreach program, which was targeted at promoting vaccination in the villages and lowering vaccine hesitancy. Moreover, he asked for more vaccine doses for Punjab while that was going on.
Note: The Election Commission took back the “state icon” status of Sonu Sood, which was specifically from the elections perspective, but it was not related to the vaccine campaign, his role in the vaccine campaign, January 2022.
Preity Zinta – Punjab Kings (IPL)
Preity Zinta is the front face of Punjab Kings, the Indian Premier League (IPL) team, in the sports scene. She has been very interactive with the fans, performing at sponsor events and making content for social media as a co-owner. Her work will be extended up to the 2025 season.
Past Proposal for Punjab Tourism Ambassador
In 2017, the then Tourism Minister Navjot Singh Sidhu had suggested hiring a Bollywood celebrity as the tourism ambassador of Punjab. To explain his point further, he also brought up Amitabh Bachchan as the likely candidate. Sit tight, the rumor didn’t come true, and no tourism ambassador was assigned to the department.