By BrandsShouts In the online gaming scene, MPL surely is a big name right here in India. And it is not just any platform; the brand ambassador of MPL is Virat Kohli himself, so you get the idea of how popular and trusted this platform really is. Though, he is not the only one who represents MPL in India, there are quite a few other popular faces who have promoted this platform over the years, so let’s talk about that for a minute.
Who Is the Main Brand Ambassador of MPL?
Since March 2019, Virat Kohli has been the face of MPL. As a number one cricket icon with a massive fan base, Virat Kohli is an ideal match for the lively and competitive gaming image of MPL. His partnership means a lot to the site, and hence, his involvement in the publicity activities keeps on luring the gaming and sports fraternity.
MPL Poker’s Dedicated Brand Face
Besides its central platform, MPL delved into separate gaming sectors such as Poker. In order to achieve that, they introduced Jim Sarbh as the brand ambassador in November 2022. Widely recognized for his contemporary and daring lifestyle off the screen, Jim Sarbh epitomized the MPL Poker “Let’s Poker” initiative. The concept was to establish a stronger connection with the youngsters who prefer playing card games on the internet.
Other Celebrities Who’ve Worked With MPL
MPL is not only about one or two faces. In the past, the brand has hired various celebrities to endorse different campaigns and connect with diverse audiences.
In the year 2020, Tamannaah Bhatia became Virat Kohli’s fellow ambassador. Her participation enabled MPL to access a broader entertainment-fan base, notably more users of the younger age group and families. More or less concurrently, MPL also partnered with YouTuber Amit Bhadana to direct their YouTube-focused campaigns. His relatable and engaging content made the brand’s connection with the country’s online viewer base, particularly casual gamers, significantly easier.
MPL’s Connection With Indian Sports
MPL is not only a gaming platform, it has made significant strides in the sports field of India as well. From 2020 to 2022, MPL Sports, the company’s lifestyle division, was the official kit partner for the Indian cricket team. With this step, MPL consolidated its standing as a brand that has strong roots in the Indian sports culture. The company demonstrated that it was not just a gaming platform but was a major player in the country’s sports and entertainment industry.