By BrandsShouts Who needs a brand ambassador when you quite literally have one of the most famous yoga gurus as the founder of the company itself? Well, just to let you know in short, it is Baba Ramdev himself who is the biggest and most preferred Brand Ambassador of Patanjali, even in 2025. Though still, there are certain product ranges where Patanjali has signed a few celebrities and sportspersons to promote their products, so let’s talk about that for a minute.
The Main Face of Patanjali
First of all, if you mention Patanjali, the first thing that would definitely pop up in your mind is the name of Baba Ramdev. And yes, he is the one. Besides being the co-founder of Patanjali Ayurved, he is the person to whom the brand is most linked. As a yoga guru and a health promoter, his face is omnipresent, TV ads, product packaging, interviews, etc. In brief, Patanjali is the brand identity of Baba Ramdev.
Celebrities for Specific Product Lines
However, the point that we are referring to is not only Baba Ramdev. Patanjali also joins hands with a few famous personalities to support different product lines. For instance, MS Dhoni was announced the face of Mahakosh and Sunrich edible oils, both belonging to Patanjali Foods, in November 2023. After that, Shahid Kapoor was hired to increase the brand awareness of Nutrela Nutrition in December 2023. And in March 2024, Tamannaah Bhatia was picked to represent the Kesh Kanti haircare range. These partnerships provide those products with the exposure they need to be noticed.
Past Celebrity Endorsements
Over the years, Patanjali has collaborated with several well-known sports figures. In 2017, the campaign for the Power Vita health drink was led by boxer Vijender Singh. Earlier, the promotion of Patanjali Desi Ghee was done by wrestler Sushil Kumar. To make it clear, Patanjali is looking for celebrities who are associated with the themes of health, strength, and wellness, which are very compatible with their brand image.
How Patanjali Chooses Its Ambassadors
Here’s the thing about Patanjali: the company is not reliant on heavy celebrity endorsements to the extent that most other companies are. The main face of the brand, however, remains Baba Ramdev. But only for certain products, they do have celebrities to draw the attention of different consumer types. By doing this, they are not only retaining their loyal customer base but also establishing a rapport with the newer audience who are fans of sports or film stars. This is a clever tactic that keeps them connected with their heritage and still makes them attractive to the general public.