By BrandsShouts Many people don’t know this, but Vaseline is actually a United States-based brand that started out more than 153 years ago. Yes, that’s somewhat hard to believe, especially for those who came to know about this brand just recently. Anyway, now, Vaseline is worldwide famous, and it is believed by many people from different regions that it is their local or national brand, but that isn’t the case. And this magic is only possible because of the superb advertising that Vaseline does, especially using the regional brand ambassadors. So, let’s talk about just that.
United States
First of all, actress Regina King is the face of Vaseline in the U.S., and the partnership has been going on since 2020. She has been the mainstay of many ads, in particular, the ones that invite the whole world to a normal skincare routine.
Jordan Chiles, the Olympic gymnast, was chosen as the new brand ambassador of Vaseline’s Pro VitaB3 Serum-Burst Lotion in 2024. To get that series, she will probably appear in print and online advertising of that line.
India
In India, the marketing strategy of Vaseline is completely different. They do not confine themselves to one big-name celebrity but rather work with several influencers. Though big celebrities in India like Anushka Sharma, Shahid Kapoor, and Tabu have also been seen promoting this brand.
Vaseline India came up with a campaign called #LaunchInTheClouds in 2025. A number of creators were involved in the promotion of the brand through an original skydiving event in Dubai. The idea was to attract attention and engage with the younger audience on the internet.
South Korea & Indonesia
In South Korea, the famous singer and actress, Kang Hye-won, was selected as the brand ambassador for Vaseline Lip Therapy in 2024. She is the main face of promotional campaigns for lip care products.
Vaseline chose Febby Rastanty and Gaby to be their local brand ambassadors for the year 2024. They are actively promoting Vaseline’s diverse product range through regional campaigns and social media.
Africa
In Africa, the selection of an ambassador for Vaseline varies from one country to another.
In the country of South Africa, actress Linda Mtoba is the main face of the brand. She is the one who is mostly photographed for the skincare promotion campaigns that you may come across.
Joy Kendi, a lifestyle influencer from Kenya, was selected to be the face of Vaseline body lotion products in 2023. She has opened up about the advantages of the product to her followers and continues to do so.