By BrandsShouts For those who have little to no idea about it, well, Mountain Dew actually is a sub-brand of PepsiCo. And Mountain Dew itself has a huge fan base, mainly because of its taste, but the marketing campaigns for this brand are another reason why people like this soda so much. So, if you’re here to know about who the Brand Ambassador of Mountain Dew is, let’s just talk about that.
Who’s the Face of Mountain Dew Right Now?
In India
Presently, Mountain Dew’s celebrity ambassador is Hrithik Roshan. Since 2013, he has been linked with the brand, and to date, in 2024 and 2025, he keeps going with new campaigns.
However, that is not everything. Salman Khan was reappointed as a brand ambassador for Mountain Dew India in February 2025. So, the brand is being represented by the two stars, Hrithik Roshan and Salman Khan, at this moment, both officially.
In South India
That is Mahesh Babu; being the point of contact was a must when it came to connecting with the regional audience. He has been the brand ambassador of Mountain Dew since 2021, and his last commercials were shot around 2023. By this, we can still consider him as a familiar face in the market of South India.
In the United States
Mountain Dew takes a unique path in the United States. Rather than an unchanging brand representative, the company uses various celebrities to promote different campaigns.
Just to illustrate the point, at the 2025 Super Bowl, Mountain Dew aired a commercial featuring Becky G and Seal to promote the Baja Blast flavor. These two well-known personalities were not the mainstay of the brand, only an ephemeral presence in the brand’s short-term marketing campaigns.
Brand Ambassador Timeline in India
Here’s a quick snapshot of Mountain Dew’s brand ambassador history in India:
- Before 2013: Salman Khan was the face of the brand.
- 2013 to Present: Hrithik Roshan took over and has been consistently active.
- 2021: Mahesh Babu joined for the South Indian market.
- 2025: Salman Khan returned as a brand ambassador alongside Hrithik Roshan.
One Thing to Keep in Mind
Mountain Dew is not represented by one worldwide ambassador. The brand selects various stars for various markets depending on the area and the audience.
Official PepsiCo updates mention that currently Hrithik Roshan and Salman Khan are the brand ambassadors of PepsiCo India. Mahesh Babu is very relevant in South India. The brand in the U.S. is choosing short-term celebrity-driven campaigns rather than opting for one long-term face.