By BrandsShouts India is a developing country, and to enhance the quality of life for its people, the government of India launched the Swachh Bharat Abhiyan (Clean India Mission). Prime Minister Narendra Modi led this mission, which aimed to promote cleanliness, proper sanitation, and hygiene across the country.
A huge number of citizens, NGOs, and social workers took part in this great mission. The Clean India movement started well after PM Narendra Modi’s announcement. However, there was a need for a face who could promote the Swachh Bharat Abhiyan well across the country.
Who took the responsibility? Notable figure, Amitabh Bachchan. The message spread, and every city, village, and colony started taking this mission seriously to promote hygiene throughout the country. The success of the mission is controversial, but the appeal reached pretty much every corner of India.
Why Amitabh Bachchan?
Amitabh Bachchan is a legendary Bollywood actor, authoritative voice, and positive influencer with excellent media presence. His clean public image and social commitment made him an ideal choice to represent the Swachh Bharat Abhiyan.
The government wanted a figure who could reach millions, cut across barriers of age, region, and language, and inspire people to participate in this movement. Amitabh Bachchan’s massive popularity and credibility perfectly fit this role.
Who Else was the Brand Ambassador of Swachh Bharat Abhiyan?
There are many big names from Bollywood, sports, and politics who have promoted Swachh Bharat Abhiyan in their own manner. Below are some top names:
- Sachin Tendulkar (Cricket legend): Chosen to inspire sports lovers and youth to take part in cleanliness drives.
- Priyanka Chopra (Bollywood actress and global icon): Promoted sanitation and hygiene among urban and rural audiences.
- Salman Khan (Actor): Known for his mass popularity, he is involved in promoting cleanliness awareness campaigns.
- Kangana Ranaut (Actress): Encouraged people to maintain hygiene in their surroundings.
- Virat Kohli (Cricketer): Motivated young Indians to adopt cleanliness as a habit.
- Anushka Sharma (Actress): Promoted the cause alongside Virat Kohli.
- Shashi Tharoor (Politician and author): Used his influence for awareness in urban intellectual circles.
- Shilpa Shetty (Actress): Promoted waste segregation and recycling.
- Hema Malini: Actress-politician, involved in cleaning drives in Mathura.
- Raveena Tandon (Actress): Participated in awareness campaigns.
The promotion of hygiene and clean surroundings helped citizens realize how a small change can have a large impact on a large scale. Many cities like Indore, Bangalore, and Chandigarh developed their clean city model around it.