By BrandsShouts If you’re here to know who the brand ambassador of Ferrari is, well, we can’t just give you one single name. Why? Well, there are many famous faces who are promoting this brand as the official brand ambassadors and just to give you an idea, we’re talking about big names like Charles Leclerc (their main F1 driver), Lewis Hamilton (joining in 2025), Marc Gené (official Scuderia Ferrari ambassador), and David Lee (Ferrari Commissioner). Now let’s take a good look at it all.
Who Are Ferrari’s Brand Ambassadors?
Ferrari has a strong list of brand ambassadors, who are all valuable in their own way.
Marc Gené, a former Formula 1 driver, comes first to mind. He is now an official ambassador of Scuderia Ferrari, and he is very active in presenting the brand’s great motorsport heritage.
After that, there is David Lee, a famous Ferrari collector. He is the Ferrari Commissioner, which is a very significant title, showing how much importance Ferrari gives to the company’s most loyal fans.
However, the main news is that Lewis Hamilton will be joining Ferrari in 2025. Indeed, the multiple-time Formula 1 world champion will not only drive for Ferrari but also be a global brand ambassador. Amongst his large fanbase and worldwide influence, Hamilton is giving Ferrari a new level of exposure.
Thanks to such ambassadors, Ferrari is getting both the die-hard racing fans and the luxury lifestyle audience on board.
Ferrari’s Formula 1 Drivers Also Act as Ambassadors
Ferrari’s F1 drivers are not only racers, but they are the brand’s ambassadors all over the world. Every time they race, go to events, or communicate via social media, they contribute to the Ferrari brand’s promotion.
One of the most identifiable drivers in the Ferrari F1 team is Charles Leclerc. In fact, every time he pitches up for the Scuderia, Ferrari’s brand presence is increased. Moreover, in October 2024, Leclerc also made a PUMA global ambassador call, which means that his exposure has been further lifted alongside Ferrari’s brand image.
Leclerc is essential to Ferrari keeping its luxury brand image, not only when racing but also at other times.