By BrandsShouts Yes, as of 2025, well, Peter England is no doubt an Indian brand because it is now owned and run by Aditya Birla Fashion and Retail. Though, just so you know a little bit about the history of this brand, it was actually started way back in 1889, back in Ireland. Back then, it used to go by the name Coats Viyella, and they were famous for making uniforms for soldiers. It was just no more than three decades ago that this brand showed up in India, and now it is actually an Indian brand.
Peter England Brand Information
| Brand Name | Peter England |
| Establishment Year | 1889 (in Ireland) |
| Founder | Coats Viyella (originally registered under the British War Ministry) |
| Headquarters | Mumbai, India |
| Industry | Textiles / Menswear |
| Product Categories | Formal shirts, casual shirts, t-shirts, trousers, jackets, denim (Oxygeans), ethnic wear, accessories |
| Popular Products | Oxygeans Jeans, Razor Sharp Shirts, Aqua Tech Shirts, Smart Pants |
| Market Presence | Over 1,100 exclusive outlets and 3,500+ multi-brand outlets in India |
| Parent Company | Aditya Birla Fashion and Retail Limited |
Market Position
In recent times, Peter England was the greatest menswear company. We are talking about over 1100 stores in over 800 towns spread across the country. Beyond that, their products are found in thousands of stores. Want to shop online? They have a separate website along with listings on all major e-retailers. The brand keeps winning awards for being a trustworthy clothing brand year after year. They are the go-to place for millions searching for good, smart, and budget attire.
Product Range
Peter England has everything you need. Formal shirts in classic styles and colors are there if you are looking for formal wear for that important work meeting. Something casual to lounge in over the weekends? Check out their casual shirts or t-shirts, quite smart, I tell you. They have trousers, jackets, and even a selection of ethnic wear and accessories. By means of their special collections, such as Smart Pants or Aqua Tech Shirts, they make it easy to live in comfortable fabrics that require little care.
Future Outlook
In big news, May 2025 saw Aditya Birla Fashion and Retail split into two companies, whereby the lifestyle brands constitute the new company and go by the name Aditya Birla Lifestyle Brands. Considering that Peter England is a part of this new ecosystem, there will be more focus and resources to grow the business fast.
Peter England is also doing some cool stuff to keep the brand fresh. During the 2025 cricket season, there was a “League of Legends” collection with designs dedicated to cricket heroes such as Kapil Dev and Sir Vivian Richards.